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BYD Su Rui goes to market in Beijing, with Remote Driving Control technology

08/22/2012

Beijing, China – August 21st, 2012

Today, the Remote Driving Control family saloon car by BYD, Su Rui (name for the Chinese market), goes to market in Beijing. Its world-leading Remote Driving Control technology, TID power assembly (turbo charged + direct injection + dual clutch transmission), intelligent devices and exquisite workmanship have become the highlights that attract most attention.


The Remote Driving Control technology is world leading and highly practical

The core users of the Su Rui are post-80s generation of consumers. They are at a transitional period in their lives. They expect their quality of life to improve dramatically. What they are purchasing is not just a car, but an expected way of life and enjoyment. The Su Rui was launched to satisfy just this sort of demand. It will give users a more intelligent lifestyle and a happier automobile experience. The BYD Su Rui is the only product of its class with Remote Driving Control technology. It means maximum enjoyment for the car owner when starting and stopping the car, all at the tip of a finger.

The Remote Driving Control technology allows many vehicle functions of the Su Rui to be performed remotely only by a key. Within a certain range and with the controller in his or her hands, the driver can make the car start, move forward and back, turn left and right, and travel at a restricted speed all by itself, without the driver even being in the vehicle. It is a perfect solution when the parking space is not wide enough for the driver to exit the car once parked. In windy and rainy weather, drivers can even remotely move the car to his or her side without getting wet. In the winter or summer, when the air conditioning is off, when turning on the motor remotely, you can also automatically start the air conditioning at the same time so that inside the car, it is warm in winter and cool in summer. The Remote Driving Control technology won Best Leading Science and Technology in the 2012 Beijing Auto Show. This is further confirmation of automotive innovation by BYD.

With full high-tech electronic devices, Su Rui sets new benchmarks for midsize family car



Apart from Remote Driving Control, BYD Su Rui also incorporates many high-tech intelligent devices, especially high-security and entertainment devices, such as the Bosch 9th generation Electronic Stability Programme, Tyre Pressure Monitoring System, Electric Park Brake system, front right wheel blind spot visibility system, colour reversing video surveillance system, remote control power windows, 13 types of intelligent voice reminder and 5.1 channel 10 speaker with independent power amplifier and in-car cinema, signifying that family cars have entered the intelligent era. 

TID gold power assembly, with 0-100 km/h in just 8.9 seconds 
 

In terms of power system, Su Rui has 3 types of power assembly options for the user: 1.5TID, 1.5TI with 6-speed manual transmission and 1.5L with 5-speed manual transmission. BYD's TID gold power assembly in the Su Rui – 1.5TI turbocharged directed injection engine and 6-speed Dual Clutch Transmission (DCT) – are the highlights of the power system, making it a leader amongst this grade of cars. The 1.5TI engine can provide a maximum power output of 113kW/5200rpm and maximum torque of 240Nm. Gear changes are made in less than 0.2 seconds, with 0-100 km/h achieved in just 8.9 seconds. With fuel economy of 6.5L/100km, it will satisfy the simultaneous demands of consumers for driving enjoyment with energy conservation and environmental friendliness.


It is a joint venture car of unparalleled quality of workmanship



BYD Su Rui incorporates BYD’s advanced technologies in aspects such as overall car design, automobile electronics, power system, safety equipment and manufacturing workmanship.Based on BYD's continued efforts to improve quality, advanced quality management methods and tools, such as precise product
development system, first-class supplier system and Six Sigma, as well as application of advanced technology and workmanship, the product strength of Su Rui is above its rivals. It has redefined the standards of the midsize family car. The dies for the outer body sheet metal panels of the Su Rui are all designed and produced
by the Ogihara factory in Japan, delivering a high level of precision. The welding line adopts the advanced proprietary technology of ABB. Welding is done by robots, delivering a higher level of workmanship. At the same time, the insulation materials in the cavities of the car body, such as on the front/middle/rear uprights, sills and front roof beam effectively reduce the driving noise of the car. The Noise, Vibration and Harshness (NVH) performance of the car is excellent. Apart from this, using PPG high-quality paint and improved paint workmanship by the PPG team at the factory, the colour and luster of the paint coating of the Su Rui are more saturated and glossier.

BYD Su Rui has established a new standard of product for the midsize family car market. In terms of technology, power performance, quality of workmanship, safety and entertainment devices, Su Rui is one of the best combined models in the current midsize saloon car market. Its overall product competitiveness has reached new heights.
 





About BYD

BYD Company Ltd. is one of China’s largest companies and has successfully expanded globally. Specializing in battery technologies, their green mission to “solve the whole problem” has made them industry pioneers and leaders in several High-tech sectors including High-efficiency Automobiles, Electrified Public Transportation, Environmentally-Friendly Energy Storage, Affordable Solar Power and Information Technology and Original Design Manufacturing (ODM) services.

As the world’s largest manufacturer of rechargeable batteries, their mission to create safer and more environmentally friendly battery technologies has lead to the development of the BYD Iron Phosphate (or "Fe") Battery. This fire-safe, completely recyclable and incredibly long-cycle technology has become the core of their clean energy platform that has expanded into automobiles, buses, trucks, utility vehicles and energy storage facilities. BYD and all of their shareholders, including the great American Investor Warren Buffett, see these environmentally and economically forward products as the way of the future.

BYD has made a strong entrance to the North, Central and South American markets with their battery electric buses, and lineup of automobiles. Their mission lies not just in sales growth, but also in sociological integration and local job creation as they have poured incredible investments into developing offices, dealerships and manufacturing facilities in the local communities they now call home, truly a first for Chinese companies . For more information, please visit www.byd.com or www.facebook.com/bydcompany


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