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Leonardo DiCaprio named brand ambassador in China for BYD new energy vehicles


Environmental activist to promote BYD’s new energy vehicles in China as way of mitigating climate change

BYD Company announced today that Leonardo DiCaprio, UN Messenger of Peace and Academy Award-winning actor will serve as new brand ambassador in China for BYD’s line of new energy vehicles. The company is one of the largest new energy vehicle manufacturers in the world, accounting for 11 percent of the global market in 2015 alone. The commitment to new energy vehicles is part of BYD’s “Cool the Earth by 1°C” campaign for the creation of a “Zero Emissions Energy Ecosystem” – comprising renewable energy generation, storage and usage – which looks to transform how individual’s use of energy and promote public awareness of climate change.

Leonardo DiCaprio named brand ambassador in China for BYD new energy vehicles

BYD Brand and Public Relations General Manager Sherry Li said: "Mr. Leonardo DiCaprio has greatly inspired the world with his outstanding dedication to saving the planet’s ecological environment. As our brand ambassador in China, we are pleased to work with him in promoting public awareness of climate change through the use of new energy vehicles.”

In 1998 DiCaprio established an environmental organization, the Leonardo DiCaprio Foundation (LDF - ). LDF is dedicated to the long-term health and well-being of all of Earth’s inhabitants. Through collaborative partnerships LDF supports innovative projects that build climate resiliency, protect vulnerable wildlife from extinction and restore balance to threatened ecosystems and communities. Since 1998, LDF has awarded over $61 Million to 128 different projects in 46 countries and all five oceans. In recognition of his notable efforts, DiCaprio was awarded with the title of "Messenger of Peace" by United Nations Secretary-General Ban Ki-moon in 2014.

“All over the world people are realizing that cars that run on fossil fuels are inefficient and a major threat to the planet. I am very pleased to be joining an effort to increase the number of clean vehicles on the road in China and beyond.” DiCaprio said.

Through the partnership DiCaprio will work closely with BYD throughout 2017 to highlight new developments and announcements in China regarding the company’s line of new energy vehicles.

BYD New Energy Vehicles

In addition to being a global leader in new energy passenger cars, BYD’s electric bus and other new energy vehicles have expanded their footprint to 240 cities, across 50 countries and six continents. In the first half of 2016 BYD saw a 130 percent increase in new energy vehicle sales, allowing the company to strengthen its hold on the Chinese plug-in vehicle market, claiming a 65 percent share.

About BYD

BYD Company Ltd. is one of China’s largest companies and has successfully expanded globally. Specializing in battery technologies, their green mission to “solve the whole problem” has made them industry pioneers and leaders in several High-tech sectors including High-efficiency Automobiles, Electrified Public Transportation, Environmentally-Friendly Energy Storage, Affordable Solar Power and Information Technology and Original Design Manufacturing (ODM) services.

As the world’s largest manufacturer of rechargeable batteries, their mission to create safer and more environmentally friendly battery technologies has led to the development of the BYD Iron Phosphate (or "Fe") Battery. This fire-safe, completely recyclable and incredibly long-cycle technology has become the core of their clean energy platform that has expanded into automobiles, buses, trucks, utility vehicles and energy storage facilities. BYD and all of their shareholders, including the great American Investor Warren Buffett, see these environmentally and economically forward products as the way of the future.

BYD has made a strong entrance to the North, Central and South American markets with their battery electric buses, and lineup of automobiles. Their mission lies not just in sales growth, but also in sociological integration and local job creation as they have poured incredible investments into developing offices, dealerships and manufacturing facilities in the local communities they now call home, truly a first for Chinese companies. For more information, please visit

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