BYD Appoints DENZEL Group as Dealer Partner in Austria


· BYD appoints DENZEL GROUP as Sales & Aftersales Partner for the Austrian market.

· BYD will start selling the BYD ATTO 3, TANG and HAN full electric vehicle range featuring world-leading EV technology in Austria as early as Q4 2022.

Rotterdam, the Netherlands - BYD (Build Your Dreams), the world’s leading manufacturer of new energy passenger vehicles has appointed DENZEL Group as its dealer partner in Austria. The strategic partnership with DENZEL Group is an important cooperation for BYD as it expands its technologically advanced electric car business in Europe.

BYD has gained global recognition for its pioneering achievements and influential progress in world-leading electric vehicle technology. DENZEL Group’s local experience and long-standing reputation in Austria, will further leverage the introduction of BYD’s innovative range of environmentally-friendly electric cars.

DENZEL Group starts building up the BYD dealer network across Austria with immediate effect and will commence selling BYD's range of zero-emission electric passenger cars including the BYD ATTO 3 C-segment SUV; the TANG E-segment SUV and the HAN E-segment Sedan with sales commencing as early as Q4 2022. The first pioneering store will open this December in Vienna, giving customers the opportunity to experience BYD’s inspiring electric car range.

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division: "We are pleased to start our BYD car journey in Austria with such an experienced partner as DENZEL Group. Such recognition of the DENZEL Group name, and its resources, will enable BYD to quickly raise awareness of the BYD brand in Austria. and together, we will provide high levels of localised customer services. We look forward to realising our shared vision for accelerating electrification and zero-emission transport in Austria."

Hansjörg Mayr, Member of the Executive Board of DENZEL Group: "It is an exciting partnership that fits perfectly with our sustainability goals. BYD is the world's leading electric car manufacturer, known for its groundbreaking battery technology which is at the heart of all BYD's technologically advanced electric cars. We are pleased to be able to offer our customers in Austria a wide range of environmentally-friendly BYD vehicles with good availability at the market launch. The development of a highly qualified dealer network will also start quickly. We are looking forward to our cooperation with BYD and the role we will play in introducing BYD electric cars to consumers in Austria. "

About BYD

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

About BYD Europe

BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to delivering safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations.

About BYD Auto

Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, and the CTB technology. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 9 years in a row.

About DENZEL Group

The DENZEL Group has a long and successful history as an automotive manufacturer, importer, multi-brand dealer and financial services provider. With a turnover of around 800 million euros, around 1,200 employees and around 33,000 vehicles sold per year, the DENZEL Group is one of the 100 most important companies in Austria. Since its foundation by the internationally renowned and successful automotive pioneer Ing. Wolfgang Denzel in 1934, the company has grown continuously and today enjoys a first-class reputation as an experienced, safe and competent partner for industry, authorised dealers and customers.

The DENZEL Group shares with BYD the ambition to rapidly drive decarbonisation through innovative and sustainable eMobility solutions.

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  1. Europe: Penny Peng, tel: +31-102070888