· BYD appoints two additional Dealer Partners to support its passenger car entry into Europe, formalised at an official signing ceremony during the BYD e-Journey Pioneer Dealer Tour of its Global Headquarters

· Motor Distributors Ltd (MDL) becomes a National Dealer Partner for the Republic of Ireland

· BYD pioneering stores will open in selected cities, including Dublin and Cork in Ireland, offering the full customer experience

· RSA, an established BYD dealer in Norway, will now become the National Dealer Partner covering Finland and Iceland

· Both MDL and RSA will provide sales and after-sales support in their respective countries for BYD electric cars

BYD, the world’s leading manufacturer of new energy vehicles, has appointed two additional dealer partners to support the entry of its passenger cars into Europe. Motor Distributors Ltd (MDL) becomes a National Dealer Partner for the Republic of Ireland, and RSA, an existing Dealer Partner for BYD in Norway, extends its coverage to Finland and Iceland.

The announcement was made following a formal signing ceremony at BYD Global Headquarters. This was orchestrated at the same time as BYD’s e-Journey Pioneer Dealer Tour, a special event hosted by BYD to welcome the first wave of European dealers to its Global Headquarters in Shenzhen, China.

While being a global brand, the formation of localised strategic partnerships and co-operations are fundamental to BYD in establishing high levels of customer service to support its passenger car business in Europe. The addition of two more dealer co-operations in Europe, MDL in the Republic of Ireland, and RSA in Finland and Iceland (as well as Norway), underlines this commitment from BYD.

BYD, a global innovator of pioneering battery technology, and creator of some of the world’s most technologically advanced electric vehicles, introduces an inspiring range of cars designed with the European consumer in mind. The European launch range comprises three models for left-hand drive markets: the BYD ATTO 3 C-Segment SUV, the BYD TANG SUV, and the premium BYD HAN executive saloon, all combining modern aesthetics with exceptional safety, intelligence and efficiency. With high levels of standard equipment, they also all benefit from the revolutionary Blade Battery which has been rigorously tested, providing outstanding levels of safety and durability.

Globally, BYD has committed to more than 3.5 million new energy passenger cars, reinforcing the brand’s credentials as it enters new markets in Europe. BYD’s footprint now covers six continents, more than 70 countries and over 400 cities, saving the equivalent of 29 million tonnes in carbon emissions as of February 2023.

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division, commented: “We are delighted to welcome European Dealer Partners to our Global Headquarters. We truly value relationships with local partners. While BYD is renowned for pioneering innovation, we are focused on delivering product satisfaction and a high all-round customer experience which we achieve through collaboration with local partners. As such, it gives us real pleasure to partner with MDL in the Republic of Ireland and RSA in Finland and Iceland, as we introduce an appealing range of technologically advanced eco-friendly passenger cars to local consumers in new markets.”

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