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BYD Appoints Dealer Partners for New Passenger Car Markets in Ireland, Finland and Iceland


· BYD appoints two additional Dealer Partners to support its passenger car entry into Europe, formalised at an official signing ceremony during the BYD e-Journey Pioneer Dealer Tour of its Global Headquarters

· Motor Distributors Ltd (MDL) becomes a National Dealer Partner for the Republic of Ireland

· BYD pioneering stores will open in selected cities, including Dublin and Cork in Ireland, offering the full customer experience

· RSA, an established BYD dealer in Norway, will now become the National Dealer Partner covering Finland and Iceland

· Both MDL and RSA will provide sales and after-sales support in their respective countries for BYD electric cars

BYD, the world’s leading manufacturer of new energy vehicles, has appointed two additional dealer partners to support the entry of its passenger cars into Europe. Motor Distributors Ltd (MDL) becomes a National Dealer Partner for the Republic of Ireland, and RSA, an existing Dealer Partner for BYD in Norway, extends its coverage to Finland and Iceland.

The announcement was made following a formal signing ceremony at BYD Global Headquarters. This was orchestrated at the same time as BYD’s e-Journey Pioneer Dealer Tour, a special event hosted by BYD to welcome the first wave of European dealers to its Global Headquarters in Shenzhen, China.

BYD & MDL Cooperation Signing Ceremony (Left: Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division; Right: Patrick Finnegan, CEO of Motor Distributors Ltd)

While being a global brand, the formation of localised strategic partnerships and co-operations are fundamental to BYD in establishing high levels of customer service to support its passenger car business in Europe. The addition of two more dealer co-operations in Europe, MDL in the Republic of Ireland, and RSA in Finland and Iceland (as well as Norway), underlines this commitment from BYD.

BYD & RSA Cooperation Signing Ceremony (Left: Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division; Right: Frank Dunvold, CEO of RSA)

BYD, a global innovator of pioneering battery technology, and creator of some of the world’s most technologically advanced electric vehicles, introduces an inspiring range of cars designed with the European consumer in mind. The European launch range comprises three models for left-hand drive markets: the BYD ATTO 3 C-Segment SUV, the BYD TANG SUV, and the premium BYD HAN executive saloon, all combining modern aesthetics with exceptional safety, intelligence and efficiency. With high levels of standard equipment, they also all benefit from the revolutionary Blade Battery which has been rigorously tested, providing outstanding levels of safety and durability.

Globally, BYD has committed to more than 3.5 million new energy passenger cars, reinforcing the brand’s credentials as it enters new markets in Europe. BYD’s footprint now covers six continents, more than 70 countries and over 400 cities, saving the equivalent of 29 million tonnes in carbon emissions as of February 2023.

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division, commented: “We are delighted to welcome European Dealer Partners to our Global Headquarters. We truly value relationships with local partners. While BYD is renowned for pioneering innovation, we are focused on delivering product satisfaction and a high all-round customer experience which we achieve through collaboration with local partners. As such, it gives us real pleasure to partner with MDL in the Republic of Ireland and RSA in Finland and Iceland, as we introduce an appealing range of technologically advanced eco-friendly passenger cars to local consumers in new markets.”

HD Photos: https://we.tl/t-zKhxomBquf


About BYD

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

About BYD Auto

Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, and the CTB technology. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 9 years in a row.

About BYD Europe

BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations.

For more information, please visit www.byd.com.



Asia-Pacific: Mia Gu, pr@byd.com tel: +86-755-8988-8888-69666

Europe: Penny Peng, PressEU@byd.com tel: +31-102070888

North America: Frank Girardot, frank.girardot@byd.com tel: +1 213 245 6503

Latin America: José Miranda, jose.miranda@byd.com tel: +56 9 96443906

Brazil: Adalberto Maluf, adalberto.maluf@byd.com tel: +19 3514 2554

Middle East and Africa: Nikki Li, li.namin@byd.com tel: +86-18938862670