BYD Enters Passenger Car Dealer Partnership with Inchcape for Belgium and Luxembourg


· BYD appoints Inchcape as dealer partner introducing its passenger cars and world-leading EV technology to customers in Belgium and Luxembourg

· Inchcape will provide sales and aftersales services offering a full omnichannel experience to BeLux customers with deliveries in Q4 2022

· The first BYD store will open in Brussels during October 2022 showcasing a range of BYD electric cars, including the HAN electric sedan, the all-wheel-drive seven seater TANG SUV and the BYD ATTO 3 C-segment SUV

Rotterdam, the Netherlands – BYD, the world’s leading manufacturer of New Energy Vehicles (NEVs) and power batteries, has appointed Inchcape as its dealer partner for BYD passenger cars in Belgium and Luxembourg.

This strategic partnership with Inchcape introduces BYD electric passenger cars to the BeLux market from October 2022. Long-established in these markets, Inchcape will provide sales and aftersales services for BYD passenger cars across both countries, offering customers an exceptional omnichannel experience to suit preferences. Several physical stores will be opened at key locations in Belgium. The first BYD pioneering store is expected to open in Brussels during October 2022, allowing customers to view and test drive BYD passenger cars, while showcasing the world-leading EV technology. First deliveries of BYD cars will be made to customers in Q4.

Equipped with the world’s leading battery and powertrain technology, the first BYD zero-emission car models to be introduced to BeLux customers, includes the BYD HAN, a sporty high-tech, high-performance electric sedan; the BYD TANG, a seven seater all-wheel-drive SUV; and the BYD ATTO 3, an expressive and dynamic C-segment SUV built on BYD’s intelligent e-Platform 3.0. At the core of all BYD car models is the revolutionary Blade Battery for exceptional safety, performance and durability, born out of BYD’s 27 years’ experience in power battery development and technology.

The formation of carefully selected dealer partnerships is integral to BYD’s belief in the benefits of local cooperations and market knowledge, to deliver effective levels of product support and service to local customers. Inchcape has an established track record in supporting OEMs in new markets, as well as extensive expertise in EVs, with industry leading resources to support EV expansion. Adding to this commitment to customers is the launch of a new BYD website -

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division, said: “BYD is pleased to be partnering with Inchcape, as we introduce our exciting eco-friendly passenger car range bringing the very latest in world-leading EV technology to consumers in Belgium and Luxembourg. BYD is passionate about innovating zero-emission transportation, and also unwavering in our commitment to localised support for all customers. Inchcape has both local knowledge and industry expertise, as well as exceptional resources, to fulfil our expectations for customer service. Together, we are excited to achieve our shared vision for accelerating the growth of electrification and zero-emission transport in BeLux.”

Glafkos Persianis, CEO of Inchcape Europe, commented: Together with BYD, we see our partnership as an excellent opportunity to combine BYD’s market leading electric battery innovation and environmental credentials with Inchcape’s market entry capabilities, as well as our technology advantage and solutions. BYD’s vision to push sustainability beyond zero-emissions through adoption of its new technologies is fully aligned with Inchcape’s environmental goals. Together with the support of this platform, we will offer customers a class-leading omnichannel experience with an all-new world class passenger vehicle range.”

About BYD

BYD (Build Your Dreams) is a multinational high-tech company devoted to leveraging technological innovations for a better life. BYD now has four industries including Auto, Electronics, New Energy, and Rail Transit. Since its foundation in 1995, the company quickly developed solid expertise in rechargeable batteries and became a relentless advocate of sustainable development, successfully expanding its renewable energy solutions globally with operations in over 70 countries and regions. Its creation of a Zero Emissions Energy Solution, comprising affordable solar power generation, reliable energy storage, and cutting-edge electrified transportation, has made it an industry leader in the energy and transportation sectors. BYD is a Warren Buffet-backed company and is listed both on the Hong Kong and Shenzhen Stock Exchanges. More information on the company can be found at

BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations. More information can be found at /

About Inchcape

Inchcape is the leading independent multi-brand global automotive distributor, operating in over 40 markets and territories with a portfolio of the world’s leading automotive brands. Inchcape has diversified multi-channel revenue streams including sale of new and used vehicles, parts, service, finance, and insurance. The Company has been listed on the London Stock Exchange (INCH) since 1958 and is classified within the ‘Business Support Services’ sector. The Group is headquartered in London and employs around 14,500 people globally.


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