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BYD Partners with Nic. Christiansen Group for New Energy Passenger Vehicles in Denmark


· BYD electric passenger cars make their debut in the Danish market following the appointment of Nic. Christiansen Group as National Dealer Partner in Denmark

· Nic. Christiansen Group will be responsible for distribution, sales and service support for BYD products through its dealer network in Denmark

· The agreement aligns with BYD’s plans to enter more markets in Europe with its range of new energy passenger vehicles

Copenhagen, Denmark – BYD, the world’s leading manufacturer of new energy vehicles and power batteries, has appointed Nic. Christiansen Group as a national dealer for its electric passenger vehicles in Denmark. This has special importance as it is the first time BYD electric passenger vehicles have entered the Danish automotive market, marking the start of a new era in eMobility.

Nic. Christiansen Group is a well-established and trusted automotive business in Denmark, with a network of dealerships throughout the country. Through these facilities, it will provide comprehensive national distribution, sales and service support to BYD passenger vehicle customers in Denmark, as well as offering online resources. The first pioneering BYD store will open this autumn in Copenhagen where customers will be able to experience and test drive BYD models. A website for the Danish market will be launched in late August.

Collaboration with local partners is fundamental to BYD’s approach in delivering high levels of localised customer service and knowledgeable product support. The dealer partner cooperation with Nic. Christiansen Group mirrors other recent announcements about BYD passenger cars entering new markets in Europe.

Nic. Christiansen Group becomes national dealer partner of BYD in Denmark

BYD is globally renowned for its pioneering innovations in power battery development and next generation technologies, empowering electric transportation to become the world’s leading NEV manufacturer. BYD has provided more than 2 million new energy passenger cars to customers worldwide. All BYD passenger cars benefit from the ultra-safe Blade Battery, a ground-breaking development for the EV industry, along with advanced technology for optimum safety, range and performance.  

Nic. Christiansen Group, established over 50 years ago, is a leading name in the Scandinavian automotive industry, with extensive experience in distribution and retail. The company is well-known for its association with many recognised automotive brands, and now adds BYD to its portfolio. With a forward-thinking ethos, BYD and Nic. Christiansen Group, are well-suited to advance eMobility in Denmark.

Michael Shu, General Manager and Managing Director for BYD Europe, said: “It’s a great pleasure to partner with Nic Christiansen Group as we introduce our market-leading technology and some of our latest electric passenger vehicles to customers in Denmark. Customer service and product satisfaction is always our priority, and BYD values local partnerships to give customers high levels of localised sales and service support. I do believe that with combination of BYD’s cutting-edge technology and Nic. Christiansen Group’s local knowledge and experience, we will achieve our shared vision of accelerating electrification in Denmark.”

Niels Vrist Bertelsen, CEO of Nic. Christiansen Group, said: “We have the experience and the resources to lift BYD into the Danish market. The market is ready for a brand with BYD’s range and quality. I am convinced that our wish to be a Scandinavian key player in the car market, along with the mutual desire from BYD, makes us a good match, starting an effective long-term commitment to our markets.”

HD Photo: https://we.tl/t-Llnp3yqfZ4

About BYD

BYD (Build Your Dreams) is a multinational high-tech company devoted to leveraging technological innovations for a better life. BYD now has four industries including Auto, Electronics, New Energy, and Rail Transit. Since its foundation in 1995, the company quickly developed solid expertise in rechargeable batteries and became a relentless advocate of sustainable development, successfully expanding its renewable energy solutions globally with operations in over 70 countries and regions. Its creation of a Zero Emissions Energy Solution, comprising affordable solar power generation, reliable energy storage, and cutting-edge electrified transportation, has made it an industry leader in the energy and transportation sectors. BYD is a Warren Buffet-backed company and is listed both on the Hong Kong and Shenzhen Stock Exchanges. More information on the company can be found at www.byd.com.

BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations. More information can be found at www.bydeurope.com / www.bydauto.eu

About Nik Christiansen Group

Based on the philosophy ‘Moving mobility and people’, the Nic. Christiansen Group is one of the leading players in the Nordic automotive industry with years of experience in the import and retail sale of cars and financing and leasing of cars. Since its foundation in 1967, the growth of the company has been continuous. Today, the group’s main activities are imports of Hyundai, Honda, Land Rover and Jaguar, The tree car dealers Bayern AutoGroup, Terminalen, British MotorGroup and the leasing and financing company NCG Finans. Nic. Christiansen Group now operates in Denmark, Norway, Sweden, Finland and the Baltics. The organization has approximately 750 employees and a network of over 150 competent dealers.


  1. Asia-Pacific: Mia Gu, mia.gu@byd.com tel: +86-755-8988-8888-69666
  2. Europe: Penny Peng, PressEU@byd.com tel: +31-102070888
  3. North America: Frank Girardot, frank.girardot@byd.com tel: +1 213 245 6503
  4. Latin America: Sofίa Mardones, sofia.mardones@byd.com tel: +56 9 9821 6851
  5. Brazil: Adalberto Maluf, adalberto.maluf@byd.com tel: +19 3514 2554
  6. Africa: Nikki Li, li.namin@byd.com tel: +86-18938862670