BYD appoints the Emil Frey Group to become the distributor of BYD Passenger Cars in Switzerland and Liechtenstein


Geneva, Switzerland - BYD, the world's leading manufacturer of new energy vehicles and power batteries, and the Emil Frey Group have agreed on a partnership to distribute and sell BYD’s range of innovative electric vehicles in Switzerland and Liechtenstein. This partnership represents a significant milestone for both BYD and Emil Frey. It heralds the dawn of a new era of cutting-edge electric vehicles in the Swiss and Liechtenstein automotive market.

Founded in 1995, BYD is globally renowned for its pioneering expertise in power battery development and innovation in eco-friendly technologies for a more sustainable future. BYD is the only manufacturer to have mastered the core technologies of electric vehicles, batteries, motors and motor controller systems.

By selecting Emil Frey as its distributor for Switzerland and Liechtenstein, BYD has shown trust in the Swiss automotive group, and their expertise as an importer and dealer of automobiles. The combination of innovative technology, market expertise and tried-and-tested values in interactions with customers and dealers is expected to lay the groundwork for a pioneering commitment to electro-mobility in Switzerland and Liechtenstein. BYD cars are scheduled to be available for purchase in Switzerland and Liechtenstein starting in the second quarter of 2024.

In keeping with its slogan of “Build Your Dreams”, BYD is a high-tech company dedicated to technological innovations for a better life. BYD is committed to developing and evolving sustainable technology to reduce global carbon emissions. BYD also believes in the value of partnerships in helping to accelerate change and provide customers with local comprehensive product support.

BYD Product Lineup in Europe

BYD Product Lineup in Europe

BYD has a rich history in the global new energy vehicles (NEV) sector and has extensive experience in the industry. The company made its debut at the Geneva Motor Show in 2008, where it unveiled the world’s first PHEV F3DM after conducting thorough research and development. Globally, BYD has committed to more than 6.5 million new energy passenger cars, reinforcing the brand’s credentials as it enters new markets in Europe. BYD’s footprint now covers six continents, more than 70 countries and over 400 cities, saving the equivalent of 50 million tonnes in carbon emissions as of February 2024.