BYD, the world’s leading manufacturer of New Energy Vehicles and sustainable mobility solutions, announces the appointment of Rakesh Kaul as Managing Director for the Middle East market. The appointment marks another important step in BYD’s strategy to further strengthen and expand its presence across the region.

Rakesh Kaul brings nearly two decades of automotive industry experience across India and the Middle East, with strong expertise in sales leadership, market development, and regional business operations. 

 Prior to joining BYD, Rakesh spent more than 10 years at General Motors Middle East, where he held several senior leadership positions, including Sales Director and General Manager for Chevrolet and GMC across key Middle East markets. He led regional sales strategies, dealer network development, and go-to-market operations across Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Oman, Bahrain, Jordan, Iraq, and Lebanon. 

 Before relocating to the Middle East, Rakesh also held leadership roles at Audi India and Honda Cars India, building extensive experience in sales operations and dealer development. 

 The Middle East represents a strategically important market for BYD, driven by rapid mobility transformation and growing commitment to sustainability and electrification. With Rakesh Kaul’s leadership, BYD is well-positioned to further accelerate its regional growth strategy and continue delivering innovative and sustainable mobility solutions across the Middle East.