BYD Becomes Official Partner and Official E-Mobility Partner of UEFA EURO 2024

January 11th, 2024
  • BYD, the world’s leading New Energy Vehicle (NEV) manufacturer, becomes an Official Partner and the Official E-Mobility Partner of UEFA EURO 2024™  
  • It is the first time in UEFA’s history that it has partnered with a new energy vehicle (NEV) manufacturer
  • BYD’s latest innovations in electric cars used by UEFA will be showcased at many venues, alongside engaging live events in official fan zones
  • The partnership aligns with UEFA’s goal to organize the most sustainable European championship of all time, merging the excitement of football with a commitment to environmental responsibility
  • This aligns perfectly with BYD’s dedication to providing e-Mobility through innovation in world-leading electric vehicles and EV technologies, underlining BYD’s commitment to making e-Mobility accessible and affordable to all, while offering premium experiences
  • There will also be numerous customer experiences and initiatives hosted in conjunction with BYD dealers, as well as hundreds of events at BYD’s retail showrooms across Europe, in celebration of BYD’s partnership with this prestigious tournament with opportunities to win ‘Once in a Lifetime’ prizes


BYD, the world’s leading manufacturer of new energy vehicles (NEV) becomes an Official Partner and the Official E-Mobility Partner of UEFA European Football Championship 2024™ (UEFA EURO 2024™). This groundbreaking partnership with UEFA (Union of European Football Associations) marks the first-ever sponsorship deal with a new energy vehicle (NEV) manufacturer in the Championship’s history.

BYD becomes an Official Partner and the Official E-Mobility Partner of UEFA EURO 2024™

BYD, the world’s leading manufacturer of new energy vehicles (NEV) becomes an Official Partner and the Official E-Mobility Partner of UEFA EURO 2024™

  • BYD, the world’s leading New Energy Vehicle (NEV) manufacturer, becomes an Official Partner and the Official E-Mobility Partner of UEFA EURO 2024™  
  • It is the first time in UEFA’s history that it has partnered with a new energy vehicle (NEV) manufacturer
  • BYD’s latest innovations in electric cars used by UEFA will be showcased at many venues, alongside engaging live events in official fan zones
  • The partnership aligns with UEFA’s goal to organize the most sustainable European championship of all time, merging the excitement of football with a commitment to environmental responsibility
  • This aligns perfectly with BYD’s dedication to providing e-Mobility through innovation in world-leading electric vehicles and EV technologies, underlining BYD’s commitment to making e-Mobility accessible and affordable to all, while offering premium experiences
  • There will also be numerous customer experiences and initiatives hosted in conjunction with BYD dealers, as well as hundreds of events at BYD’s retail showrooms across Europe, in celebration of BYD’s partnership with this prestigious tournament with opportunities to win ‘Once in a Lifetime’ prizes


BYD, the world’s leading manufacturer of new energy vehicles (NEV) becomes an Official Partner and the Official E-Mobility Partner of UEFA European Football Championship 2024™ (UEFA EURO 2024™). This groundbreaking partnership with UEFA (Union of European Football Associations) marks the first-ever sponsorship deal with a new energy vehicle (NEV) manufacturer in the Championship’s history.