• BYD launched its BYD ATTO 3 as the first all-electric EV model in Johannesburg, South Africa.

• The official price of the model are tagged at R768,000 (standard range) and R835,000 (extended range).

• BYD considers South Africa an important market with huge potential for growth.

• The local launch of the BYD brand represents a significant step towards sustainable mobility in South Africa.

   

  BYD, the world’s leading manufacturer of new energy vehicles, hosted the brand launch event in South Africa and launched an all-electric new model, BYD ATTO 3 in Johannesburg. BYD also announced the official price of the model, which are set at R768,000 (standard range) and R835,000 (extended range), to start building a presence in the South African passenger vehicle market.

BYD has been making waves in the automotive industry with its high-quality and eco-friendly products that have helped to reduce carbon emissions worldwide, and its latest offering to South Africa is the BYD ATTO3 model. As a C-segment SUV constructed on BYD's e-Platform 3.0, BYD ATTO 3 exhibits exceptional performance in terms of intelligence, efficiency, safety, and aesthetics. Due to its superior aerodynamic design, it can accelerate from 0 to 100 km/h in just 7.3 seconds and has a drag coefficient as low as 0.29Cd. Additionally, the vehicle can offer users a more convenient and comfortable urban commute thanks to its 420 km pure electric cruising range under WLTP conditions. From family trips to city commutes, BYD ATTO 3 will meet the diversified needs of South African customers in various driving scenarios.

“BYD knows for sure that every driver in South Africa deserves a vehicle that not only fulfills their transportation needs but also surpasses their expectations,” remarked AD Huang, General Manager of BYD Middle East & Africa, at the event. “Our electric vehicles provide a smooth driving experience, cutting-edge technology, and advanced safety features to ensure peace of mind on every journey.”

The Grand Opening of BYD in South Africa

The event was attended by various industry leaders, media journalists, and government officials. The launch of BYD's electric vehicles in South Africa is part of the company’s strategy to expand its global presence. The grand opening signals an important foothold not only for BYD but also for South Africans who are looking forward to embracing greener transportation alternatives.

With more countries encouraging sustainable transportation solutions to combat climate change, BYD is committed to providing high-quality electric vehicles with advanced technologies to facilitate the local transformation to green transportation.

Contributing to South Africa’s Journey Towards Sustainable Mobility

Known for its diverse landscapes and rich culture, South Africa is a country that has been making strides towards sustainable development. As one of the largest economies on the African continent, there is a significant opportunity for electric vehicles like those produced by BYD. Meanwhile, as the demand for electric vehicles continues to grow globally, South Africa presents itself as an ideal location for BYD’s latest venture.

Furthermore, South Africa has set ambitious targets to reduce greenhouse gas emissions by 2030. This aligns with BYD's commitment to promoting sustainable transportation by reducing carbon footprints through its innovative technology. BYD entering the local passenger vehicle market undoubtedly marks a significant milestone in South Africa's journey towards sustainable mobility.

The Global Leader in New Energy Vehicles

Founded in 1995 as a pioneer in battery technology, BYD is committed to empowering changes through sustainable innovations by creating a complete, clean-energy ecosystem that reduces the world’s reliance on fossil fuels. In 2022, BYD announced that it has stopped the production of ICE vehicles to focus on BEV and PHEV products and achieved the sales of 1,86 million units of new energy passenger vehicles, making it the first automaker to make such a shift and the best-selling one in the world.

BYD has been consistently offering best-in-class sustainable EV experiences to its global users. Its growth is gaining momentum, bolstered by leading-edge technologies such as Blade Battery, e-Platform 3.0, CTB technology and the DiSus Intelligent Body Control System launched this April. In the future, BYD will persist in technological innovations, remain true to its aspiration of eco-friendliness, and provide better mobility experiences to foster sustainable development.