The new strategic partnership is one of the most significant collaborations between a global technology company and an iconic football brand – and its 360-degree approach reflects BYD Group's multi-faceted innovation, and a shared vision for a more sustainable future.
As well as supplying BYD and DENZA cars and other vehicles to Manchester City, BYD Group will bring its new-energy expertise through vehicle charging and energy-storage batteries at City Football Academy, the state-of-the-art training and development facility home to the club's men’s, women’s and academy teams.
From today, BYD's branding will feature on the training-kit sleeve of the men’s first team and from next season the women’s first team. In addition, BYD will have presence across the Etihad Stadium, with the brand’s logo featuring on the headrests of the dug-out area. One of the company’s cars will also lead the official Manchester City men’s first team bus into the stadium for Premier League and domestic-cup home fixtures.
The new partnership is the latest step in BYD's strategy to establish a presence in international football to enhance awareness of its brand, cars and other technology products. The company has previously been the official sponsor of the UEFA EURO 2024 and UEFA European Under-21 Championship 2025.