BYD SEAGULL, the Compact Pure Electric Hatchback, Officially Launches in Colombia

April 19th, 2024

Bogotá, Colombia - Recently, the BYD SEAGULL, BYD’s new pure electric vehicle, was officially launched in Colombia. Since its debut at the Colombia Auto Show last year, the BYD SEAGULL has been highly anticipated by local consumers. Featuring high aesthetic appeal, cutting-edge electric technology, and exceptional cost- effectiveness, this compact electric hatchback is set to become the top choice for Colombian urban youth. The launch event drew over 600 media representatives and clients, earning accolades from local media as Colombia’s annual premier new product launch.

BYD SEAGULL Launch in Colombia Stage

Li Nan, Deputy General Manager of BYD America Auto Sales Division, stated, “Since entering the automotive industry in 2003, BYD has been dedicated to advancing the development of electric mobility. Today, BYD has become the global leader in new energy vehicle sales, with cumulative sales surpassing 7 million vehicles worldwide. Looking ahead, we aim to bring more high-quality and reliable products consumers. The introduction of the BYD SEAGULL will also make it possible for more Colombian youth to own their first battery electric vehicle.”

“The year 2024 presents significant challenges for the Colombian automotive market,” observed Marco Pastrana, General Manager of Motorysa, which is BYD’s partner in Colombia. Despite these challenges, BYD has achieved a remarkable 31% growth in sales. Since BYD’s entry into the Colombian market, its new energy passenger vehicles have consistently led in sales. It’s clear that Colombia is poised to welcome the future of electric mobility, and the launch of the BYD SEAGULL is set to further bolster the country’s commitment to green transportation.”

BYD SEAGULL Launch in Colombia Media

Adopting an ocean-inspired aesthetic, the BYD SEAGULL features dynamic color schemes and lines. Its streamlined body boasts smooth curves, radiating a strong sense of sportiness. Inside, the elegant interior is designed with both space and comfort in mind. The vehicle is outfitted with BYD’s intelligent cockpit system and a 10.1-inch adaptive rotating screen, enabling smart voice control, karaoke, CarPlay, Android Auto, and more, to ensure a delightful and smart driving experience for its users.

BYD SEAGULL Launch in Colombia Display Model

Thanks to the advanced BYD e-Platform 3.0, the BYD SEAGULL features an ultra- safe body structure that significantly enhances safety and provides an exceptional intelligent driving experience. This launch introduces two editions of the BYD SEAGULL, both equipped with the innovative BYD blade batteries. They offer ranges of 300km and 380km, respectively, under NEDC conditions. Additionally, they can charge from 30% to 80% state of charge in just 30 minutes with DC fast charging.

BYD aims to expand its sales network to 20 locations in Colombia this year and has already introduced nine models of pure electric and plug-in hybrid vehicles. Looking forward, the company intends to enhance its product lineup, bolster its marketing network, and drive the shift toward electrification in Colombia’s transportation sector.



About BYD

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

About BYD Auto

Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, and electronic controllers. It has witnessed in recent years significant technological advancements, including the Blade Battery, DM-i Super Hybrid Technology, e Platform 3.0, CTB Technology, e⁴ Platform, BYD DiSus Intelligent Body Control System, and DMO super hybrid system. The company is the world's first carmaker to stop the production of fossil-fueled vehicles on the EV shift and has remained top of new energy passenger vehicle sales in China for 10 years in a row.

About Raízen Power

Raízen Power is the brand of renewable electricity solutions of Raízen, a global benchmark in biofuels and bioenergy. One of the largest energy traders in Brazil in terms of volume, Raízen Power has more than 40,000 customers connected to its broad portfolio of integrated and customized solutions for different customer profiles, ranging from individuals to large companies.

The brand operates plants for the generation of centralized and distributed energy from renewable sources such as solar, biomass from sugarcane bagasse, small hydroelectric plants and biogas from urban landfills. Its portfolio includes distributed generation (DG) services in several Brazilian states, free energy market migration and management, sale of electricity, renewable energy certificates (I-RECs) and charging solutions for electric vehicles through the Shell Recharge program. In addition, Raízen Power establishes partnerships with and invests in startups and energytechs that are part of its business ecosystem to expand the offerings of solutions to consumers to democratize universal access to clean energy throughout the entire consumer journey, including at home, at work or on the go. In the 2022- 2023 crop year, the brand negotiated approximately 2.2 GW of energy, expanded its DG operations to more than 50 sites spread across Brazil and achieved an EBITDA of R$1 billion.


For more information | BYD |

Asia-Pacific: Liya Huang, tel: +86-755-8988-8888-69666


Europe: Penny Peng, tel: +31-102070888


North America: Frank Girardot, tel: +1 213 245 6503


Latin America: José Miranda, tel: +56 9 96443906


Brazil: Pablo Toledo, tel: +19 3514 2554


Middle East and Africa: Nikki Li, tel: +86-755-8988-8888-62319


For more information | Raízen

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