SANTIAGO, CHILE — May 2025. Following its successful global debut in Mexico last year, BYD — the world’s No.1 NEV (new energy vehicle) brand by global sales — has officially launched the BYD SHARK in Chile. This marks the introduction of the country’s first AWD plug-in hybrid pickup, featuring BYD’s innovative DMO (Dual Mode Off-road) platform. BYD SHARK aims to redefine the pickup segment by merging the strength of traditional combustion with the intelligence and efficiency of electric mobility.
“The arrival of BYD SHARK represents a turning point for the pickup market in Chile— a segment that already accounts for over 20% of vehicle sales in 2025. This is a unique vehicle that combines power, electric range, design, and technology — all backed by a global leader like BYD. It’s a direct response to the demands we’ve identified within the Chilean market,” said Derek Fox, General Manager of BYD Auto Chile.
DMO Platform: A New Era of Off-Road Technology
BYD SHARK debuts alongside BYD’s DMO platform —an advanced architecture engineered to conquer complex terrain while ensuring comfort, safety, and fuel efficiency. It is the first plug-in hybrid AWD pickup in Chile and delivers full-time electric four-wheel drive via a longitudinal 1.5L turbo engine paired with dual electric motors. The platform features independent double-wishbone suspension on both axles, enabling agile handling and exceptional ride quality. Beyond its off-road performance, the DMO platform provides substantial fuel savings compared to traditional combustion pickups.
Design Inspired by a Shark, Engineered for Adventure
Designed by BYD’s Design Director Wolfgang Egger, BYD SHARK draws aesthetic inspiration from its namesake. It features a bold, aggressive front grille, signature LED contour lights, and a floating 3D BYD logo, reinforcing its rugged, modern identity.
Inside, it includes a rotating 12.8” touchscreen, a 10.8” instrument panel, voice control, and full smartphone connectivity via Android Auto and Apple CarPlay. Three exterior color options are available: Obsidian Black, Atlantis Gray, and Pallas White.
Best-in-Class Performance, Electric Efficiency
Powered by a hybrid system combining a 1.5T engine and two electric motors, the BYD SHARK delivers over 430 horsepower and 650 Nm of torque —accelerating from 0 to 100 km/h in just 5.7 seconds. Fuel efficiency reaches up to 48.1km/L. Equipped with BYD’s industry-leading Blade Battery and integrated CTC(Cell-to-Chassis) structure, the vehicle supports fast charging from 30%to 80%in just 22minutes, making it the world’s first fast-charging plug-in hybrid pickup.
“Everything about BYD SHARK — from the DMO platform to its intelligent driver-assist systems and safety features — makes it a game-changer,” added Fox. “This vehicle is built not just for off-road enthusiasts, but for professionals and industries needing versatility and performance.”
Safety, Smart Features, and Practicality
The BYD SHARK features six airbags and the driver’s seat offers six-way electric adjustment, while the front passenger seat adjusts in four directions. Practicality is ensured with a payload capacity of 790 kg and a towing capacity of 2,500 kg.
Smart features include a 540° panoramic camera, 360° parking assistance, NFC digital key, and full remote control via the BYD mobile app.