Mexico City, Mexico - Recently, the BYD SONG PLUS DM-i made a grand entrance in Mexico during the 10th season of the FIA Formula E World Championship, marking the debut of BYD’s plug-in hybrid model in the Mexican market.
BYD SONG PLUS DM-i Launch Event
Featuring an avant-garde design inspired by the Ocean Anesthetics, the BYD SONG PLUS DM-i offers a great level of intelligence and comfort along with user-friendly technologies. With its 15.6-inch Intelligent-Rotate Screen and Infinity Deluxe audio system, BYD provides users with a seamlessly smart cockpit experience.
In addition, BYD SONG PLUS DM-i is powered by a 1.5 L turbo 4-cylinder combustion engine and an 18.3 kWh Blade Battery. The DM-i hybrid system incorporates BYD’s advanced plug-in hybrid technologies, primarily relying on electricity to deliver robust power and ensure a quiet and smooth ride. The system remarkably brings the fuel consumption of BYD SONG PLUS DM-i down to 5.1L/100km and extends the combined fuel and electric cruising range to an impressive 1,150 km.
BYD SONG PLUS DM-i in test drive
"We understand that the infrastructure for the electric models is still in development within the country. This is why we are exploring options that not only address the market's needs affordably but also provide an alternative to facilitate a smoother transition to e-mobility in a more considerate manner. BYD, which stands for ‘Build Your Dreams’, is dedicated to harnessing technological innovation for a greener tomorrow," said Stella Li, Executive Vice President of BYD Company Limited & CEO of BYD Americas.
Stella Li, Executive Vice President of BYD Company Limited & CEO of BYD Americas
Jorge Vallejo, General Director B2C of BYD Mexico, expressed, "BYD is a high-tech company that covers more than just new energy vehicles(NEV) business. In automotive field, as of 2023, BYD secured its position as the world’s top seller of NEV for the second consecutive year, achieving remarkable sales exceeding three million in 2023. For more than a decade, BYD has been dedicated to delivering innovative green solutions within the Mexican transportation sector. Today marks a significant milestone as BYD takes another step forward by introducing the BYD SONG PLUS DM-i to the market, further contributing to a sustainable global future through leading technology."
Jorge Vallejo, General Director B2C of BYD Mexico
Gustavo Lara, Head of Communications and Marketing of BYD Mexico, commented, "The BYD SONG PLUS DM-i model integrates BYD’s advanced plug-in hybrid technology, futuristic design aesthetics, and optimal comfort features. As the first SUV in its segment in Mexico with a comprehensive cruising range of over 1,000 kilometers, it introduces a new and eco-friendly travel choice for consumers."
Gustavo Lara, Head of Communications and Marketing of BYD Mexico
BYD is unwavering in its commitment to delivering electric travel experiences to consumers worldwide. In 2023, BYD achieved a total yearly sales of 3,024,417 new energy vehicles. In Mexico, BYD has introduced a range of pure electric models, including BYD HAN, BYD TANG, BYD YUAN PLUS, BYD DOLPHIN, and BYD SEAL, encompassing SUV, sedan, and hatchback. The strength of BYD’s brand and products have garnered significant attention and favor from consumers. To date, BYD has established 9 stores in Mexico with its business footprint covering 32 states. The company remains dedicated to offering local consumers a diverse range of new energy products and a reliable service system, thereby promoting the green and lowcarbon transformation of local transportation.
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About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, and electronic controllers. It has witnessed in recent years significant technological advancements, including the Blade Battery, DM-i Super Hybrid Technology, e Platform 3.0, CTB Technology, e⁴
Platform, BYD DiSus Intelligent Body Control System, and DMO super hybrid system. The company is the world's first carmaker to stop the production of fossil-fueled vehicles on the EV shift and has remained top of new energy passenger vehicle sales in China for 10 years in a row.
For more information, please visit www.byd.com.
Contact:
Asia-Pacific: Liya Huang, pr@byd.com tel: +86-755-8988-8888-69666
Europe: Penny Peng, PressEU@byd.com tel: +31-102070888
North America: Frank Girardot, frank.girardot@byd.com tel: +1 213 245 6503
Latin America: José Miranda, jose.miranda@byd.com tel: +56 9 96443906
Brazil: Pablo Toledo, pablo.toledo@byd.com tel: +19 3514 2554
Middle East and Africa: Nikki Li, meapr1@byd.com tel: +86-755-8988-8888-62319