Recently, BYD, the world’s leading manufacturer of new energy vehicles and power batteries, together with its distributor Grupo Confiño, held a brand launch event at the Auto Feria in Guatemala City. Four new energy models—BYD HAN, BYD TANG, BYD SONG PLUS DM-i, and BYD SEAL—were officially introduced to the market. The event attracted nearly 100 attendees, including media representatives, influencers, existing and prospective customers, to witness a new chapter in BYD’s brand history.

Inspired by “time tunnel” concept, the launch blended futuristic design with technological elements. A sci-fi-inspired BYD archway and video corridor created an immersive experience at the entrance, offering attendees a captivating journey into BYD’s brand story. The event also featured a VTOL demonstration area and a karaoke zone that sparked enthusiastic audience engagement, highlighting BYD’s efforts on both practicality and entertainment.

Edward Davis, commercial manager of Grupo Confiño, addressed during the launch that with these four new models available in Guatemala, BYD is making significant strides in bringing its new energy vehicle to Central America. Guatemalan drivers can look forward to enjoying the seamless driving experience, advanced smart features, and environmentally-friendly performance that have made BYD a global leader in electric mobility.

In October, BYD achieved a record-breaking milestone with over 500,000 units of new energy vehicles sold within a month. As the world’s leading manufacturer of new energy vehicles, BYD is vigorously expanding its footprint in Central America, serving the market with more green transportation options while continuously improving local e-mobility experience. With a commitment to empower sustainable lifestyles through technology, BYD will constantly support Central America’s journey toward a greener future.