Bogotá, Colombia - Recently, BYD launched its all-electric SUV, BYD YUAN UP, in the Colombian market. The event was highlighted by a live performance from the Blue Man Group, celebrating the debut of BYD YUAN UP. The event attracted nearly 300 guests, who gave the vehicle glowing reviews.

BYD YUAN UP features an updated take on BYD’s iconic “Dragon Face” design, characterized by cleaner lines and a refreshing color palette that breathes life and vigor into the model. This new design is set to captivate the young generation in Colombia, establishing BYD YUAN UP as their top choice for an electric vehicle. The SUV is built on BYD’s e-platform 3.0 with integrated CTB battery technology, significantly enhancing vehicle safety and efficiency. BYD YUAN UP boasts a class-leading spacious interior and a robust electric range of up to 380 km (NEDC).

Mr. Wang Zhiwei, Sales Manager for BYD Automotive’s Colombian market, commented, “At BYD, our commitment to pioneering technology is at the forefront of advancing Colombia’s new energy vehicle sector. BYD YUAN UP marries sleek design with the latest in technology and environmental sustainability, making it the ideal choice for eco-conscious younger consumers. It represents a significant step towards a greener future for Colombia.”

Since 2020, BYD has been collaborating with local distributor Motorysa to bring its new energy vehicles to Colombian consumers and expand its market presence. Today, BYD’s new energy passenger vehicles are available in major cities such as Bogotá, Medellín, Cali, and Pereira, with more than ten dealerships, cementing BYD as a key player in Colombia’s new energy vehicle market.

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About BYD

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 88 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.

About BYD Auto

Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, and electronic controllers. It has witnessed in recent years significant technological advancements, including the Blade Battery, DM-i Super Hybrid Technology, e Platform 3.0, CTB Technology, e⁴ Platform, BYD DiSus Intelligent Body Control System, and DMO super hybrid system. The company is the world's first carmaker to stop the production of fossil-fueled vehicles on the EV shift and has remained top of new energy passenger vehicle sales in China for 11 years in a row.

Contact:

Asia-Pacific: Liya Huang, pr@byd.com tel: +86-755-8988-8888-69666

Europe: Penny Peng, PressEU@byd.com tel: +31-102070888

North America: Frank Girardot, frank.girardot@byd.com tel: +1 213 245 6503

Latin America: José Miranda, jose.miranda@byd.com tel: +56 9 96443906

Brazil: Pablo Toledo, pablo.toledo@byd.com tel: +19 3514 2554

Middle East and Africa: Nikki Li, meapr1@byd.com tel: +86-755-8988-8888-62319