• New partnership with one of the most famous brands in global sport as Paris Saint-Germain's second consecutive UEFA Champions League victory crowns an exceptional 2025–2026 season
  

• Collaboration includes a wide range of fan-focused activations, immersive experiences, exclusive content, events and supply of BYD and DENZA cars for three years

BYD, the world’s leading manufacturer of new-energy vehicles, and Paris Saint-Germain, one of the world’s most iconic and influential football clubs, are proud to announce a new global partnership through June 2029. Under the three-year agreement, BYD becomes the Official Automotive Partner of Paris Saint-Germain.

The partnership brings together two global brands united by a shared vision of innovation, excellence and international ambition. Both Paris Saint-Germain and BYD have transformed their respective industries by constantly challenging conventions, embracing innovation and building meaningful connections with millions of fans and customers around the world.

Over the next three seasons, the partnership will come to life through worldwide campaigns, exclusive content featuring Paris Saint-Germain's men's and women's teams, immersive fan activations and unique experiences for supporters across the globe. BYD will also enjoy prominent visibility at the Club's Parc des Princes stadium, while vehicles from both BYD and DENZA, the Group's premium automotive brand, will support Paris Saint-Germain's day-to-day operations.

By bringing together one of the world's most iconic football clubs and the global leader in new-energy vehicles, Paris Saint-Germain and BYD aim to inspire fans worldwide while setting new standards for innovation, performance and excellence.

Stella Li, Executive Vice-President of BYD, commented: “We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition and innovation. At BYD, we share the same determination to challenge convention, inspire progress and connect with people through innovation. This partnership brings together two globally recognised brands united by a forward-looking vision and a passion for creating exceptional experiences. Together, we look forward to engaging with millions of fans worldwide while promoting a more innovative and sustainable future.”

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, said: “We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world's fastest-growing and most innovative companies, BYD is a natural partner for the Club. Bringing our two brands together opens exciting opportunities to engage fans through creativity, innovation and unique experiences around the world.”

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About Paris Saint-Germain

Founded in 1970, Paris Saint-Germain is the most successful club in France and a benchmark in European football, crowned by its UEFA Champions League victories in 2025 and 2026. Since 2011, under the leadership of Qatar Sports Investments (QSI), it has established itself as a leading multi-sport institution (men’s and women’s football, handball, judo, esports), driven by values of excellence, teamwork, and self-improvement. In 2024, the Club reached another major milestone with the inauguration of the Paris Saint-Germain Campus, its state-of-the-art training center located in Poissy.

Deeply rooted in its Parisian identity, Paris Saint-Germain draws on the energy of the capital to develop a unique model at the crossroads of sport, culture, and lifestyle. This positioning is embodied in iconic collaborations, notably with Jordan since 2018, as well as in numerous projects spanning art, fashion, music, and well-being.

With more than 250 million fans across social media and a global network of PSG Academies and supporters’ clubs, the Club actively contributes to promoting Paris around the world. At the same time, it carries out concrete initiatives close to its local communities, through the actions of the Paris Saint-Germain Foundation and Endowment Fund, brought together under the PSG for Communities banner, supporting youth empowerment. Paris Saint-Germain thus stands out as the Club of the New Generation.

About BYD

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1994 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From power acquisition and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 100 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.

About BYD Auto

Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fuelled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.

For more information, please visit www.byd.com.