Mexico City, Mexico - This month, BYD, the world’s leading manufacturer of new energy vehicles, opened its fifth flagship store in Mexico, further expanding the automobile sales network in the country. BYD will also successively set up showrooms in Liverpool, the largest retail chain operator in Mexico, providing convenience for consumers to get a close look at the cars.

Collaborating with renowned design and architecture firm Gensler, to date, BYD has successfully opened five showrooms across key locations in Mexico City and Guadalajara. These showrooms serve as exceptional showcases of BYD’s image in the Americas. 

During the showroom opening ceremony, Zhou Zou, Country Manager of BYD Mexico, said that the company aims to sell cars through 11 licensed dealers in Mexico this year, and by the end of 2023, BYD plans to open 50 stores in the country, with its local presence expected to reach 32 states.

“As a global company, we strive to provide our consumers with the best technology and innovation, and offer solutions that contribute to improving the quality of urban living through clean and efficient transportation. By opening showrooms in Mexico, BYD is actively creating opportunities for Mexican consumers to embrace these solutions and experience the benefits of our new energy vehicles”, added Zhou Zou.

Gensler's design for the BYD Dealership in Mexico boldly embraces modern curves, breaking away from conventional box-like structures. The fluid and organic shapes of the building exude a sense of movement and dynamism, perfectly aligned with BYD's forward-thinking approach. 

The showroom utilizes natural light and advanced artificial lighting systems to create a welcoming and open atmosphere. Large floor-to-ceiling windows bring ample natural light to the showroom and accentuate the silhouette of the vehicles on display.

The distinctive design language of showroom creates a strong visual identity for BYD, distinguishing it from traditional dealership models. The striking architectural features effectively communicate BYD's commitment to innovation, cutting-edge technology, and sustainable mobility. 

Since the official launch of its three models, including BYD HAN, BYD TANG and BYD YUAN PLUS, in the Mexican market in March, BYD new energy vehicles have attracted great attention. In June, BYD delivered the first 100 units of YUAN PLUS to customers in Mexico, facilitating the acceleration of the local transformation to green transportation. Driven by expertise in technological innovations, BYD will endeavor to offer superior EV experience and promote sustainable mobility with its local partners.  

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About BYD

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

For more information, please visit www.bydglobal.com. 

About BYD Auto

Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, and the CTB technology. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 9 years in a row. 

Contact:

Asia-Pacific: Mia Gu, pr@byd.com tel: +86-755-8988-8888-69666

Europe: Penny Peng, PressEU@byd.com tel: +31-102070888

North America: Frank Girardot, frank.girardot@byd.com tel: +1 213 245 6503

Latin America: José Miranda, jose.miranda@byd.com tel: +56 9 96443906

Brazil: Pablo Toledo, pablo.toledo@byd.com tel: +19 3514 2554

Middle East and Africa: Nikki Li, li.namin@byd.com tel: +86-18938862670