Lusaka, Zambia - BYD, the world’s leading manufacturer of new energy vehicles and power batteries, officially unveiled three all-electric models in Zambia—the BYD ATTO 3, BYD SEAL, and BYD DOLPHIN—in collaboration with the Pilatus Group on September 5th. The launch event attracted significant attention from media, industry experts, and automobile enthusiasts.
BYD Zambian Launch Event
BYD’s latest offerings to the Zambian market cover a diverse range of products including SUVs, hatchbacks, and sedans, thereby addressing the diverse needs and scenarios of local consumers seeking green mobility solutions. These models feature BYD’s innovative Blade Battery technology, ensuring safety, efficiency, and superior performance.
First BYD showroom in Zambia
To boost brand awareness in the burgeoning market, BYD has strategically placed advertising billboards at key locations, including the Lusaka International Airport and along the airport expressway. Furthermore, the first BYD showroom opened at Foxdale Court Mall, which is recognized as Zambia’s greenest mall and is home to the country’s first 60kW fast charger.
Steve Chang, General Manager of BYD South Africa and Regional Director of SADC Region, gave remarks
“BYD remains committed to driving green development through technological innovation and supporting the growth of the NEV industry in Africa,” commented Steve Chang, General Manager of BYD South Africa and Regional Director of the Southern African Development Community (SADC) Region. “Introducing these three models in Zambia represents a significant milestone in our dedication to the Zambian market, bringing forward-thinking products to local consumers.”
Tue Nyboe Andersen, Founder of Pilatus Electric Mobility, an affiliate of Pilatus Engineering, expressed, “Our journey to bring BYD to Zambia began over four years ago, and today, we are thrilled to see this vision become a reality.”
BYD’s NEVs have already entered ten countries and regions across Africa, highlighting the company's dedication to the global green mobility revolution. Moving forward, BYD aims to deepen its presence in African markets, accelerate the setup of more service centers, and address the growing demand for electric vehicles.