BYD Enters Major eMobility Partnership with SIXT


· BYD signs a long-term agreement with SIXT, a leading international provider of premium mobility services

· SIXT commits to an initial order for several thousands of pure-electric BYD cars with the first deliveries this year

· The agreement extends to 2028, with around 100,000 BYD additional electric vehicles envisaged to be added to the SIXT fleet over the next six years

· A range of high-tech BYD pure-electric cars will be delivered to SIXT, with the BYD ATTO 3 being the first model.

Rotterdam, the Netherlands - BYD, the world’s leading manufacturer of New Energy Vehicles (NEV), has signed an agreement with the international renowned car rental company SIXT for the European market. It marks the beginning of a significant long-term partnership, galvanising a shared vision to help accelerate the adoption of electric mobility, with the first pure-electric BYD cars becoming available to SIXT customers in Q4 2022 this year.

The cooperation starts with an initial order from SIXT for several thousands of pure-electric BYD cars with the first deliveries in Q4 2022. It is anticipated that this preliminary order will be further supplemented by SIXT with an additional 100,000 BYD electric vehicles over the next six years. As the global leader of new energy vehicles, BYD is steadfast in its commitment to reducing carbon emissions, through technological innovation for a greener world. For over a decade, BYD Europe has led the way in zero-emission public transportation, and through this partnership with SIXT now brings its green solutions to the car rental market. BYD’s expertise and ethos supports SIXT’s sustainability strategy, with a goal to have between 70% and 90% of its fleet electrified by 2030.

BYD & SIXT Cooperation Signing Ceremony
(Left: Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division; Right: Vinzenz Pflanz, Chief Business Officer responsible for sales and vehicle purchase, Sixt SE)

Among the first SIXT customers to experience BYD cars this year will be those in Germany, France, the Netherlands and the UK. With almost 2,100 branches in more than 100 countries, SIXT is a leading international mobility provider with a range of premium services – from car rental, car sharing, ride hailing to car subscriptions.

SIXT will offer customers a range of high-tech BYD pure-electric cars starting with the BYD ATTO 3, an expressive and dynamic C-segment SUV built on BYD’s latest ePlatform 3.0. All models are well-suited to the expectations and needs of European customers, with a premium feel and extensive specifications.

BYD ATTO 3, an expressive and dynamic C-segment SUV built on BYD’s latest ePlatform 3.0

For over two decades, BYD has pioneered power battery development, pivotal to its world-leading technology. This includes the groundbreaking Blade Battery developed for exceptional safety, durability and performance.

Beyond this, BYD’s expertise extends to energy management and charging infrastructure, placing it in the unique position to offer total solutions for eMobility. As the partnership with SIXT matures, both companies will explore additional co-operation opportunities for a sustainable future in different regions around the world.

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division, says: “Cooperations are a core part of the BYD business strategy. We are delighted to start our cooperation with SIXT, the car rental company with the world’s fastest-growing brand value, and a very important key partner to BYD as we take our first steps into the rental market. Our shared vision allows us to build our green dreams together, initially starting in Europe. We aim to inspire SIXT customers with our latest products and innovations in EV technology. These are exciting times for BYD, as our market leading solutions provide greater access, and more options for electric mobility. We look forward to a long and flourishing partnership with SIXT.”

Vinzenz Pflanz, Chief Business Officer responsible for sales and vehicle purchase, Sixt SE, says: “SIXT offers easy-to-use, flexible, and limitless mobility to its customers every day. With over one million units produced from January to August 2022, BYD is the world’s largest vehicle manufacturer in the area of eMobility. The agreement with BYD is an important milestone to deliver on our promise of putting significantly more e-cars onto the street. We are very much looking forward to our cooperation with BYD.”


About BYD

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

BYD Europe is headquartered in the Netherlands and is the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations.

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About BYD Auto

Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, and the CTB technology. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 9 years in a row.

About SIXT

Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rentSIXT shareSIXT ride and SIXT+ on the mobility platform ONE the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked through the SIXT app, which also integrates the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company stands for consistent customer orientation, a lived culture of innovation with strong technological competence, a high proportion of premium vehicles in the fleet and an attractive price-performance ratio. In 2021 SIXT achieved significant market share gains as well as a new record result, amounting to revenues of EUR 2.28 billion and earnings before taxes of EUR 442.2 million – despite the since 2020 ongoing COVID-19 pandemic. In the decade before, from 2009 to 2019, the SIXT Group doubled its revenues. Sixt SE has been listed on the Frankfurt stock exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).


  1. Europe: Penny Peng, tel: +31-102070888