BYD, the world’s leading manufacturer of new energy vehicles, exhibits its full lineup of vehicles at Auto Shanghai 2023, and brings a number of new models to the show, including the B-class pure electric SUV, Song L concept car under the BYD Dynasty series, BYD Seagull* and BYD Chaser 07* under the BYD Ocean series. Yangwang, BYD’s premium sub-brand, presents the off-road U8 and its supercar U9, as well as the Yangwang architecture at the event, and kicks off the pre-sale of two variants of the U8 model, starting from 1,098,000 RMB. Denza, another BYD’s high-end sub-brand, showcases the Denza N7 and the Denza D9 PREMIER (inaugural edition with four seats) for the first time, along with other models.
Yangwang: U8 Premium Edition, Off-road Edition, and U9 on first-time display
Yangwang U8 Premium Edition and Off-road Master Edition start pre-sale at 1,098,000 RMB, starting today.
Yangwang U8 is positioned as a million-level high-end new energy hardcore off-road SUV equipped with two full-stack in-house developed core technologies: the e4 Platform and BYD DiSus-P Intelligent Hydraulic Body Control System, boasting excellent off-road capability and state-of-the-art technology. Empowered by the e4 Platform, Yangwang U8 has a maximum 1100+ horsepower and can hit 100 km/h in 3.6 seconds. It can be operated stably under extreme conditions, float on water and streams, take a 360-degree tank turn, and feature agile steering. The Yangwang U8 Premium Edition features ultimate off-road capability and foregrounds its luxuriousness and intelligence. The Yangwang U8 Off-road Master Edition, designed specifically for off-road enthusiasts, offers even greater off-road capabilities and is the ideal choice for seasoned adventurers.
In addition to the pre-sale of Yangwang U8, Yangwang U9 is also officially showcased at the launch event. Yangwang has incorporated the design language of the Time Gate, passionately expressing energy, technology, speed, and aesthetics, and bringing about its unique brand visual identity.
Yangwang Architecture is also introduced at the event. Developed exclusively for premium NEVs, the Yangwang Architecture is comprised of six BYD’s core technologies, including the e4 Platform, DiSus Intelligent Body Control System, Blade Battery, Master Body, Smart Cockpit, and Advanced Driver Assistance Systems (ADAS). Yangwang Architecture is high-performing, limitless, and evolvable to cover off-road, urban roads, race tracks, and many other operating scenarios. Yangwang U8 and U9 are the first two models sitting on Yangwang Architecture.
BYD Dynasty and Ocean Series: BYD Song L concept car, BYD Seagull and BYD Chaser 07’s global premier
The Song L concept car from the BYD Dynasty series makes its global debut. As the series’s new high-end B-class pure electric SUV, the model is developed with the concept of vanguard, sports, and technology. Song L has adopted the new generation design language of EV SPORT DRAGON and integrated BYD’s pioneering technology for younger customers who enjoy fashion and sports.
Song L Concept Car
Two new models from BYD’s ocean series, BYD Seagull and BYD Chaser 07, are also unveiled at the event. Equipped with BYD’s latest technologies, BYD Seagull is a new model presented for a wider market, and its pre-sale price ranges from 78,800 to 95,800 RMB. This model is designed with unique marine aesthetics, and its exterior look exudes vibrant energy and liveliness. The vehicle assures all-dimensional safety for customers, as it is built with the Blade Battery and upon the e Platform 3.0.
Chaser 07 is the first B+ class sedan equipped with the Super Hybrid technology from the BYD Ocean series. The model boasts large in-car space and stylish elements in line with BYD’s marine aesthetics, and it is priced from 200,000-250,000 RMB. The BYD Chaser 07 offers two variants with electric ranges of 121km (NEDC) and 200km (NEDC), and is the only plug-in hybrid sedan in its class that features an electric driving range of 200km, which covers the needs of commuting and long-distance travel.
BYD Chaser 07
Denza: Denza N7 and Denza D9 PREMIER make world debut
Denza, another high-end sub-brand under BYD’s diversified brand matrix, presents the Denza N7, Denza D9 PREMIER (inaugural edition with four seats), and Denza D9 DM-i and EV, along with a number of cutting-edge technologies. The global debuts of the Denza D9 PREMIER and the interior design of N7 once again redefined the new standards of luxury, technology and futurism.
Denza D9 PREMIER and Denza N7
Denza N7 is a sporty, intelligent, luxury SUV set to push the boundaries. Equipped with the world’s first super-sensing interactive intelligent cockpit, DEVIALET car audio devices, and DiSus System-A Intelligent Pneumatic Body Control System (Standard Version), Denza N7 stays ahead of the curve in intelligent technologies.
The Denza D9 PREMIER (inaugural edition with four seats) is a remarkable co-creation that combines the imposing exterior and elegant, refined, neat interior of D9 and provides rear-row occupants with a luxurious private cockpit ideal for work, entertainment and relaxation.
Multiple BYD’s pioneering technologies are also put on display at the show, such as the e Platform 3.0, the Blade Battery, the e4 Platform, and the DiSus Intelligent Body Control System, etc. The DiSus System, launched earlier this month, is the industry’s first intelligent Body Control System developed exclusively for NEVs, featuring a lineup of DiSus-C, DiSus-A, and DiSus-P. It provides a systemic solution to vertical motion control of vehicles for increased safety. The DiSus system will be available in products from Dynasty and Ocean series, Denza and Yangwang, redefining luxury cars in the new energy era.
Over the years, BYD has always been persistent in its pursuit of technological innovation and sustainable development, embracing electrification together with our partners across the industry and facilitating green mobility globally. In the future, BYD will shape a new brand matrix consisting of BYD (Dynasty and Ocean), Denza, Yangwang, and a professional and personalized brand, catering to all-dimensional and all-scenario user needs and ensuring that every user can enjoy an eco-friendly ride.
(*The product name in this press release is a translation from the Chinese product name, and is currently only applicable for the expressions of models launched in China.)