Bogotá, Colombia - BYD, the world’s leading manufacturer of new energy vehicles and power batteries, recently launched its YUAN PLUS EV in Colombia after entering Costa Rica, Uruguay, and the Dominican Republic, which is another milestone marking BYD’s further expansion into Latin America.

BYD YUAN PLUS EV is the first A-class model built upon BYD’s e-Platform 3.0, with outstanding performance in terms of intelligence, efficiency, safety, and aesthetics. This model embodies the captivating Dragon Face 3.0 design language, innovated by Wolfgang Egger, BYD’s Design Director, and features a sporty interior, which meets the demands of the SUV segment in the Colombian market. Its superior aerodynamic design lowers the drag coefficient to as low as 0.29Cd, and it can sprint from 0 to 100 km/h in just 7.3 seconds. In addition, owing to its pure electric cruising range of 480 km under NEDC conditions, the vehicle can provide customers with a more convenient and comfortable urban commute experience.

Held in conjunction with the 10th anniversary celebration of the renowned local magazine, Hola Colombia, the YUAN PLUS EV Launch Event was attended by a number of Colombian celebrities and well-known fashionistas. At the event, a YUAN PLUS EV was delicately decorated with blooming red roses, attracting much attention with the ample passion and energy it introduced.

Since 2020, BYD has worked with its local distributor Motorysa to introduce a series of BYD new energy passenger vehicles to Colombia, including large- and medium-sized luxury flagship HAN EVs, luxury pure electric TANG SUVs, and high-end plug-in hybrid models such as QIN PLUS DM-i and SONG PLUS DM-i. To date, BYD has delivered around 3,000 new energy vehicles to Colombia, facilitating the acceleration of the local transformation to green transportation.