Sfakianakis Group Becomes National Dealer of BYD in Greece

  • BYD appoints Sfakianakis Group as National Dealer Partner in Greece.
  • BYD is the world’s leading manufacturer of New Energy Vehicles (NEV).
  • Sfakianakis Group aims to help Greece achieve its electric mobility ambitions.
  • BYD brings an exciting line-up of electric cars and world-leading EV technologies to Greek consumers, including the BYD ATTO 3, and the BYD SEAL in the first phase.

BYD, the world’s leading manufacturer of new energy vehicles and power batteries, has appointed Sfakianakis Group as the National Dealer Partner in Greece. The partnership aims to accelerate the adoption of NEVs in Greece by providing customers access to BYD’s highly advanced vehicles through a network of physical sales and aftersales locations as well as through an online customer portal.

The partnership between Sfakianakis Group and BYD reflects the sustainable visions of both companies. BYD is globally renowned for its pioneering expertise in power battery development and innovation in eco-friendly technologies for a more sustainable future. BYD is the only manufacturer to have mastered the core technologies of electric vehicles, batteries, motors, and motor controller systems.

Globally, BYD has committed to more than 6.5 million new energy passenger cars as of Feb 2024, reinforcing the brand’s credentials as it enters new markets in Europe. BYD’s footprint now covers six continents, more than 70 countries and over 400 cities, saving the equivalent of 50 million tonnes in carbon emissions as of February 2024.


Sfakianakis Group is committed to accelerating Greece’s electric mobility transformation and facilitating greater consumer choice through significant investment in distribution channels and related infrastructure. The Group is expanding its presence across a growing number of territories, bringing its first class customer service to a wider audience while creating exciting opportunities for the professional development of its rapidly growing team.

Sfakianakis Group and BYD Join Forces in the Greek Market

Sfakianakis Group and BYD Join Forces in the Greek Market

Stavros P. Taki, Chairman & CEO of Sfakianakis Group: “We are delighted to announce our partnership with BYD, the world’s leading NEV manufacturer known for their groundbreaking battery technology, outstanding product quality, long range performance and widespread design appeal. I am confident that we will play a central role in Greece’s electric mobility ambitions, providing customers with next-generation products backed by BYD’s superior safety credentials and the assurance of the Group’s best-in-class aftersales support.”

Michael Shu, General Manager and Managing Director, BYD Europe and International Cooperation Division: “It is with great pleasure that we welcome Sfakianakis Group as National Dealer partner for BYD’s new energy passenger cars in Greece. This partnership enables customers in Greece to experience BYD’s world-leading innovations in safe, intelligent and highly efficient EV technologies within a diverse and accessible range of appealing eco-friendly cars. BYD is committed to collaborating with high-calibre partners, who share our vision to expediate sustainable electric mobility, with a mutual dedication to providing exceptional levels of localised sales and aftersales services to consumers.”


About Sfakianakis Group

Founded in 1958, Sfakianakis Group is one of the leading diversified business groups in Greece, with a core focus on the Automotive, Industrial and Consumer Retail sectors. Headquartered in Athens, Greece, the Group is 100% family owned and employs over 1,500 individuals across 14 countries in Europe. Within the Automotive sector, the Group operates one of the largest automotive retail businesses in the region, the distribution businesses of BYD and Suzuki, a leading long-term leasing business (Executive Lease), and a rapidly growing Rent-A-Car business as the Master Franchisee of Enterprise-National-Alamo in 14 countries. 

About BYD

BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.

About BYD Auto

Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, and electronic controllers. It has witnessed in recent years significant technological advancements, including the Blade Battery, DM-i Super Hybrid Technology, e-Platform 3.0, CTB technology, e⁴ Platform, BYD DiSus Intelligent Body Control System, and DMO super hybrid system. The company is the world’s first carmaker to stop the production of fossil-fueled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 11 years in a row.

For more information, please visit www.byd.com.